MARKET REPORT
IT Business Multiples Report 2025
Live aggregated data from active listings on IT Marker. Revenue and profit multiples by category — updated automatically.
Based on 26 active listings
Market summary
Avg. revenue multiple
0.9× ARR
Avg. profit multiple
1.7×
Median asking price
$47k
Total market value
$1.7M
Multiples by category
| Category | Listings | Avg Rev. Multiple | Avg Prof. Multiple | Median Price |
|---|---|---|---|---|
| Mobile Apps | 3 | 1.2× | 1.8× | $45k |
| AI & Automation | 5 | 1.2× | 2.0× | $106k |
| SaaS | 5 | 1.0× | 1.8× | $38k |
| Social Media | 4 | 0.9× | 1.6× | $38k |
| E-commerce | 5 | 0.9× | 1.7× | $26k |
| Digital Agencies | 4 | 0.3× | 0.9× | $57k |
Price distribution
6< $25k
8$25–50k
7$50–100k
3$100–200k
2> $200k
How to read this report
- Revenue multiple = asking price ÷ annual revenue (monthly revenue × 12). A 3× multiple means the buyer pays 3 years of revenue upfront.
- Profit multiple = asking price ÷ annual net profit. A 36× profit multiple is equivalent to a 3× revenue multiple at 100% margins.
- Multiples above category average suggest premium features, strong growth, or low churn. Below average suggests risk factors or motivated seller.
- Data is aggregated from current IT Marker listings. Listings without disclosed financials are excluded from multiple calculations.